The front door.
Built around reordering rather than first-time kit buyers, because six of Vaping 101’s
top eight products are e-liquid or replacement pods. Carries the new nine-tab navigation, the
device-fit finder and the multibuy rail. Final copy throughout — see copy/homepage-COPY.md.
Browsing, rebuilt.
Working prototypes, not wireframes — the full catalogue is loaded and every filter, sort and search runs against it. Four pages covering both levels of the hierarchy: broad collections where a card is a range, and a range page where a card is a single flavour.
Nic Salt E-Liquids
All 352 products, filtering for real. Flavour-group facets with live counts, flavour swatches, and a mix-and-match bundle tray for 4 for £9.50.
Open the collection →Coils & Pods
"Will this fit my device?" Pick your kit from 29 device families and the whole category filters to what actually fits. No UK competitor does this.
Open the collection →Elux Legend
The same system, one level down. On the nic salts page this range is a single card saying "56 flavours". Here every flavour is its own product, with its own image and price.
Open the collection →Pod Vape Kits
All 119 kits, filtering for real. Battery and wattage facets with live counts, spec-led cards with our verdict scores, and a compare tray for up to three kits.
Open the collection →Five products, one system.
Vaporesso XROS 6
Uwell Caliburn G4
VooPoo Argus G4
OXVA NeXlim 2
Elf Bar Elfliq
Two tools, after six reviews.
Five were built and reviewed twice — design, SEO, the client and a customer who vapes. Three are retired. replace-my-kit had no search volume and a succession rule that misfired across manufacturers; what-fits-my-vape duplicated a collection page that already had 149 buyable products; cost-of-prefilled-pods rested on a pod-price average contaminated with empty pods and coils, pack sizes guessed for 72 of 77 products, and refills attributed to kits they do not fit. What is left is finished rather than started.
Shortfill calculator
Both directions, and the four cases every competitor gets wrong. Impossible targets, non-whole shots, and the answer that will not physically fit the bottle — where the headline is what you can actually make, not the number you asked for. Then the shots to buy.
Open the tool →If you like this, try this
One input, four buyable answers. Three close to the flavour you already vape and one deliberate step sideways, each with a stated reason, a strength picker and a price. The index went from 39 of 331 product lines to 586 flavours by reading the ones that only exist in a title.
Open the tool →What fits my vape — on the coils page
Folded in rather than thrown away. Coil life, priming, resistance, the full compatibility table and range depth. And the green tick that used to promise a fit now says series — because a G2 coil does not go in an A2, and a badge built from a family name cannot know that.
Open the page →Checkout, rebuilt.
The end of the journey — basket, checkout and order confirmation as one working prototype. The multibuy engine, the free-delivery meter and the dispatch countdown all compute for real against the live catalogue and delivery terms. Nothing is connected; no order is placed.
18+ Concept demo for over-18s. Product data pulled from the live Vaping 101 catalogue; pages are illustrative, not the live store.